Ever changing world
Since most mobile devices have a different screen size, the traditional desktop approach to web design does not prove satisfactory on a mobile device. This is where Responsive Web Design comes in. RWD automatically adapts the content of a website to the screen size of your mobile phone, tablet, lap-top device, dektop screen or even a huge flatscreen TV.
Which size screen
When designing a website we consider what size device the majority of your clients will use. We then decide how best the site can be viewed on different screen sizes, it is important to realise the requirements of all potential clients, and using percentages we can display the website according to all requirements.
In the last few years the market share of smartphones has significantly increased. It is probably safe to say that you own a smartphone that has become essential to your life. Besides using it for traditional tasks such as calls and text messages, you'll be browsing the web too. In fact smartphones have become our favorite tool to look for information online.
Adaptive Web Design:
AWD has been used for many years but has not been greatly publicised. Initially it was used for iPhones and other mobile phones, especially for large complex websites.
Generally the concept of AWD is the same as RWD the major difference is that it does not display a page in percentages, it loads an entirely different page for each different device. RWD is taking over from AWD in the majority of applications, as an RWD site only needs one version of a page rather than several. However AWD is helpful in cases where a potential client requires a specific item which would not be required by most, ie. an extremely high quality image for a retina display or an internet image on a wide screen HD television. In these instances AWD would load larger images from a different high speed server, thus not affecting your normal site.
It is now becoming standard practice to use RWD and AWD together in web design.
Search Engine Optimisation:
Search engine optimization is a mixture of techniques and tactics used to increase the amount of visitors to a website, by obtaining a high-ranking placement in the search results page of search engines like Google, Bing, Yahoo and others.
SEO helps to ensure that a site is accessible to all search engines and improves the chances that the site will be found and displayed higher up in a search engine results page. Google are probably the leaders in search engine technology and are constantly changing their requirements, in accordance with advances in technology and the volume of relevant content laid out by websites. They also consider techniques that web masters use to fool the search engines, such practices are frowned upon, and need to be avoided.
Website code should be clean and the latest versions of software used. The site should be accessible to all users, whether or not we perceive that the content might not interest them.
In recent years we have become conscious of the need to provide access to all areas for those who would have some difficulty. Unfortunately it has not yet become law, that websites should afford the same right to those who would have difficulties.
It is vitally important to ensure that your site is "Accessibility Friendly". We strive to provide web sites that are functional to everyone, regardless of site content and that content and format do not offend. Screen readers, that give an audio interpretation of a site, are used my many people, sometimes for convenience rather than necessity.